If you have a Facebook business page and a Pinterest business account, why not integrate both into a mutually beneficial strategy? If you have a follow-up or one or both platforms, you can develop that in other social media tools. It is not necessary to start from scratch, but careful planning is needed to avoid spamming your followers with similar messages on all social networks Facebook. And that’s what I’m going to talk about in this post.
In June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast. Companies have a lot to gain from Pinterest (and social networks in general): new customers, more engaged customers, sales.
According to a June 2013 report by the market intelligence firm Visioncritical, 4 out of 10 social media users have bought an item online or in the store after “favoring it” or sharing it on Pinterest, Twitter or Facebook. Nearly half, 47 percent, of Pinterest shoppers say they posted and bought something after simply tripping over it on the site, not due to a focused search of the item.
So how can you get help from your Facebook fans to create followers on Pinterest? And how to integrate Pinterest with the Facebook page? Here are some tips to get you started.
Get a Pinterest tab on your Facebook business page
1. Install an application on the Pinterest tab of your Facebook page, or use woobox.com. Woobox is the application that allows you to create your Pinterest page tab on your Facebook page. You are allowed a free Pinterest tab, after that it is $ 29 / month per page for all the applications you want to use.
2. Create a tab for your Facebook page so that when people come to read your posts, or find out about you, they will also see that you are on Pinterest. The tab allows fans to see all their boards that are on Pinterest while they remain on the Facebook platform (woobox only), they only take them to Pinterest when they repeat or comment.
In addition, with woobox you can require users to “ like ” their Facebook page before viewing their Pinterest tab, display all their boards and pins with the same style as on Pinterest, and get full visit statistics to the page, visits and I like it, segmented by fans and not fans who see your tab.
Post Pinterest links as updates on the Facebook page
Share the direct link to your Pinterest page as a status update, let people know why they should follow it on both platforms. Be specific about the type of value you are creating on Pinterest for your followers.
Do it more than once: use different visual elements of the board and different messages to test what works. With only a fraction of your fans online at any time, you can’t expect everyone to realize this with just one update and take action. Follow us on Pinterest!
Promote specific boards on Facebook
On Pinterest, followers can choose whether to follow all their boards or just a few, and with this in mind, they can have more success promoting specific boards for their Facebook followers. You may have a board related to a specific product or service, business-related and non-commercial boards, boards related to your other businesses or passions, not everything may be of interest or relevant to your fans. Therefore, try some and see what works.
Update your status by loading an image of a pin on Facebook, add a description and add a link to the corresponding panel. An attractive image is given more space in the supply of Facebook news than just a link, so fans are more likely to see its update.
Post a link to your Pinterest board as a status update with an image of one of its pins. This will automatically generate an image. You can generate a complete preview of the board by publishing the direct URL of the board, this will also include the text in the description of your board (you can configure it and change it in the board settings on Pinterest).
Do not forget to write a complete description when configuring your boards and make use of the space below the board title. If you have not done this when configuring your boards, it is easy to edit them now.