Over the past few years, dozens of new lead generation businesses have arisen to give sales and business leads. But several of these so-called lead generation companies generate simply obsolete, irrelevant, bad quality leads.
Together with the company lead industry growing every year, you have to have the ability to identify the good guys from the bad guys. Following is a comprehensive list that will assist you to succeed in buying sales leads on the internet.
1. How old are they?
This might be the number one most important factor to consider as clearly the elderly that a lead is, the less probable it is to convert lead generation company. The prospect may have already found an alternative provider, or indeed changed their mind entirely about the purchase.
You should only consider purchasing an online guide if you know exactly when it was seized, and this was inside the previous day or so. If you can catch a customer while they’re still shopping around for your goods or service you get a great chance to convert them.
2. How are they created?
Another very important factor you need to consider is the way the lead was generated. If an outcome is the result of a large marketing database or a cold-calling campaign, then chances are the lead is of poor quality. It’s far better to cover sexy prospects which have been generated by means of a client actually searching for your product or service online, so web-generated leads can produce the best quality.
3. What details do you get with each lead?
You clearly need to have as many ways of contacting the potential as possible. If you only get one contact number together with the lead, then you better hope it’s not invalid. It is good to find the mailing address and email with a possible guide since you can follow up your phone call.
4. Have they been confirmed?
It’s all well and good having 3 contact numbers for a direct, but have they been confirmed? If a prospect has been called up and spoken to by the direct production company, then chances are they’re genuinely interested in your service or product and aren’t a hoax.
5. Can you have a trial sample?
There’s nothing like receiving a sample of leads for you to decide for yourself just how great the prospects are, before committing a cent. A quality lead generation company should provide this for you as they have nothing to conceal and obviously want to flaunt the quality of their leads. You do not purchase a car, a house, or even a coat, before trying it out, so why should you using prospects? Be wary of businesses that don’t provide trial samples.
6. Are they the right cost?
You do not want to be paying too much to your leads, but also you should be suspicious of prospects that are super cheap. You have to gauge a cost-per-conversion at distinct conversion prices. You can then decide on a goal conversion rate depending on the cost of the lead and also profit from a sale.
As an instance, if the lead costs #10 and you also make #100 from every purchase, you need to convert 10 percent of the leads to the only break even. This figure is achievable so that you should probably go on and buy some prospects. Don’t forget to also factor-in some other costs such as the time that it takes to consult with the customer.
7. Are the prospects exclusive?
Many lead generation companies sell the lead to multiple suppliers. That is nice, but be sure that the price reflects this, and be prepared to convert the prospects in a lower percentage.